Performance partnerships for brands and advertisers.
Reach vetted performance partners across multiple channels, supported by an in-house media buying team, with every partnership built around measurable outcomes.
Performance partnerships
Pay for results, under the model that fits your campaign.
CPA
Cost per action. Payment is tied to a defined action, such as a sale, sign-up or install.
CPL
Cost per lead. Payment is tied to leads that meet criteria agreed before launch.
RevShare
Revenue share. Partners share in the revenue generated by the customers they refer.
Performance Partnerships
Custom arrangements structured around the outcomes that matter to both sides.
Traffic capabilities
Six channels, available through our partner network and in-house media buying.
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Social
Paid campaigns across major social platforms, built to each platform's ad policies.
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Native
Content-style placements that sit within the look and feel of publisher sites and native ad networks.
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Display
Banner and programmatic display inventory for reach and retargeting.
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Search
Paid search campaigns that meet people when they are actively looking.
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Push
Web and in-app push notifications sent to subscribers who have opted in.
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Permission-Based Email
Email campaigns sent only to audiences who have opted in to receive them.
Permission-based / opt-in email only. We do not accept or run email traffic sent to people who have not opted in.
Verticals we work in
We run performance campaigns across six verticals.
- Finance
- Insurance
- Sweepstakes & Freebies
- Freebies
- Education
- Home Services
How we work with advertisers
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Share your campaign
Tell us about the offer, target markets, requirements and the outcomes that matter to you.
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Align partners
We match the campaign with suitable performance partners, channels and, where relevant, in-house media buying.
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Launch
Traffic goes live within the rules agreed for the campaign.
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Optimize
We monitor performance, share feedback and refine partner mix and channels over time.
Why partner with COVENTRA
Selective partner network
Your campaigns run with performance partners we have reviewed, not an open marketplace.
In-house media buying
Our own team can add direct traffic on selected campaigns.
Multi-channel reach
Social, native, display, search, push and permission-based email.
Outcome-based models
CPA, CPL, RevShare and custom performance partnerships.
Direct communication
A responsive team that shares feedback and acts on yours.
Long-term focus
We aim to build partnerships that keep performing, not one-off campaigns.
Brand safety
Brand safety starts with who we work with. We look for publishers who use compliant traffic and transparent acquisition methods, and email traffic must be permission-based.
Share your campaign requirements, restricted sources and approved channels before launch. We use them to guide partner and channel selection, and we are happy to discuss any additional requirements your brand has.
Ready to grow with quality performance partners?
Tell us about your campaign, and we'll follow up to discuss how COVENTRA can help.